WHAT IS MICROMAX?

Micromax
Electronics company
Headquartered in Gurgaon, Micromax is an Indian consumer electronics brand founded by Rahul Sharma and Rajesh Agarwal on March 29, 2000. The company was initially incorporated as an information technology software company. Later, it forayed into consumer electronics like mobile phones, tablets, televisions, washing machines, air conditioners, etc. The company also has a fully owned subsidiary named YU Televentures, which sells mobile phones under the YU brand.
Micromax started its mobile phones business in 2008. It was one of the first companies to introduce feature-rich phones at affordable pricing. The company initially focused on feature phones with big-capacity batteries for long on-battery time. Likewise, most of the company’s phones were touted to be designed and built for Indian consumers and their varied requirements. In 2010, the company also launched its first tablet device series, the Funbook. The company’s Indian roots and feature-rich offering in affordable segment worked in its favour, making it the leader in the country’s mobile phone market in 2014.
Like other Indian brands, Micromax lost its ground to Chinese smartphone players. As a result, the company shifted its focus to entry-level smartphones, or smartphones aimed at first-time buyers. The company was among the first to introduce a 4G feature phone, the Bharat 1, which was compatible with the Reliance Jio network. Besides, it also launched a number of smartphones under the Bharat series that were among the cheapest 4G phones in the market.
In 2018, Micromax and telecom major Reliance Jio bagged a Rs 1,500-crore order from the Chhattisgarh government. Under the project, Micromax had to distribute 5 million smartphones to women and students in the state. In 2019, Micromax forayed into the electric vehicle category and introduced the Revolt Intellicorp sub-brand to manufacture artificial intelligence (AI)-powered electric two-wheelers. Under the Revolt brand, the company launched the RV 400 electric bike.
ABOUT MICROMAX
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Micromax In 2C review: A low-cost smartphone best suited for light users
With 3GB RAM and 32GB on-board storage, mediocre camera performance, and UNISOC T610 processor, the Micromax's In 2C can be an ...| May 25, 2022, Wednesday -
Smartphone maker Micromax unveils affordable phone, earbuds
Home-grown smartphone maker Micromax on Friday launched a new affordable smartphone called IN 2b in two storage variants.| July 30, 2021, Friday -
Micromax In 2b all set to launch on Friday; check expected price, features
The Micromax In 2b event will begin at 12 noon tomorrow| July 30, 2021, Friday -
Micromax to bring in 5G phones at aggressive price points: Co-founder
Micromax on Friday said it will significantly bolster its product portfolio this year| February 26, 2021, Friday -
Top headlines: Free health checkup in cos soon; data breach at BigBasket
From new labour laws promising free annual health checkups to markets poised for fresh all-time highs as investors cheer Biden ...| November 09, 2020, Monday -
The patriot act: Micromax calling on anti-China sentiment for resurgence
Sharma's new approach for Micromax banks heavily on the political mobilisation against Chinese brands and the Indian government's ...| November 09, 2020, Monday -
Failed to match pricing offered by Chinese firms: Micromax's Rahul Sharma
Rahul Sharma, co-founder of Micromax, shares his comeback plan in a candid chat with Arnab Dutta| November 04, 2020, Wednesday -
Micromax IN Note 1, Micromax IN 1B launched: Price, specifications and more
Powered by MediaTek G-series mobile processors, the Micromax IN Note 1 and Micromax IN 1B feature big screen, large capacity ...| November 03, 2020, Tuesday -
Micromax In series launch today at 12 noon: Livestream details, and more
The Micromax In series would be a smartphone line-up that will debut with at least two models, both powered by MediaTek Helio ...| November 03, 2020, Tuesday -
Samsung, Foxconn to take part in govt's PLI scheme for phone manufacturing
The scheme aims to make India a manufacturing and export hub for mobile phones| August 01, 2020, Saturday