Ashok Leyland partners Mahindra First Choice for used commercial vehicles

Pre-owned or re-purposed vehicles sector is experiencing exponential and consistent growth since the beginning of the pandemic

Commercial vehicle major Ashok Leyland, the flagship company of the Hinduja Group, on Monday signed a deal with Mahindra First Choice Wheels Ltd (MFCWL) to launch an exclusive hybrid ecosystem for its used commercial vehicle business. The phygital (physical plus digital) platform will facilitate an exchange and proper disposal and purchase of old commercial vehicles.

With the entry into this segment, Ashok Leyland aims to streamline the used vehicle market by leveraging its digital ecosystem, its existing and potential channel partners for physical interactions in over 700 parking yards spread across the country, and other advanced technologies. Through effective and