Jaguar, Audi SUVs fail to dent Tesla's electric vehicle dominance

Porsche and Mercedes-Benz are also joining Formula E for the 2019-2020 season to help generate buzz for the new all-electric models they have coming out

It’s a trope that’s been around roughly as long as Elon Musk has been in the car business: When a new electric vehicle is unveiled, it’s dubbed a potential “Tesla killer.”

But from the flaming-out of Fisker to present day, Tesla has largely dominated the American electric-vehicle market. Musk has even managed to expand the company’s preeminence over the still small segment despite two new battery-powered luxury SUVs arriving in US showrooms the last 10 months: Jaguar’s I-Pace and Audi’s e-tron.

Their starts are the latest indications that legacy automakers aren’t assured instant success when they roll out new plug-in models. Tesla’s