Maruti Suzuki digitises to click with buyers: How exactly does it work?

India's largest car maker is finding traction in the national roll-out of its digital financial services platform

A digital financial services platform that the country’s largest car-maker Maruti Suzuki started as an idea and was piloted in Gurgaon two years ago has now gone nationwide in the expectation that more and more car buyers will go the online way.

“With Maruti Suzuki Smart Finance (MSSF) customers can choose the car model they want to buy, the dealer along with a bank of preference online in a matter of a few clicks,” said Shashank Srivastava, executive director at Maruti Suzuki. “Earlier this service was available but customers had to migrate outside of the MSIL website in terms of