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Trust me, no matter how much research you do, you can't fathom just how Hyundai Korea really is. It sinks in when you notice that almost all of the vehicles on the roads are Hyundais. That the bus you're riding in is a Hyundai and the piped music is playing off a Hyundai music system. And those high rise apartments in the distance also bear Hyundai logos. Fortunately, we're nowhere near a port, else there'd be towering Hyundai ships. Oh, and that yellow, caterpillar-thing is in fact also a Hyundai. A company that spans such a range has to be ambitious and forward thinking, right? Of course it does, and now, meet the Genesis. A bit of rear-ward thinking from Hyundai!

 

The new Hyundai halo car (for the international markets, if you consider the Equus as the Korean equivalent) is perhaps the most significant of Korean car launches. Especially when you look at the Genesis as a weapon for Hyundai's sustained