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Celebrating the unmentionable

The book is a must-read especially for civil servants and all those who aspire to bring about transformation in their spheres of activity

Anil Swarup  |  New Delhi 

The Swachh Bharat Revolution: Four Pillars of India's Behavioural Transformation Parameswaran Iyer (Ed) Harper Collins, Rs 699, 280 pages The Swachh Bharat Mission (SBM) “has become India’s sanitation revolution and one of the biggest behaviour change mass movements in history” writes Parameswaran Iyer, the man behind this movement and editor of The Swachh Bharat Revolution.

SBM has proved that “impossible is indeed nothing”. “Rules were broken” as Valerie Curtis, professor, London School of Hygiene and Tropical Medicine, puts ...

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First Published: Tue, November 05 2019. 00:51 IST
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