You are here: Home » Beyond Business » News
Business Standard

Dish TV ties up with Ten Sports for Micromax Cricket Cup

Press Trust of India  |  New Delhi 

DTH major Dish TV today said it has partnered with sports broadcaster Ten Sports for bringing the High Definition (HD) telecast of the Micromax Cup India-Sri Lanka Test Series 2010 and One-Day Tri-Series between India, New Zealand and Sri Lanka to its subscribers.

"Under the partnership, three test matches of the Micromax Cup (between India and Sri Lanka) and one-day tri-series between India, New Zealand and Sri Lanka, starting July 18, 2010, would be available for our subscribers," Dish TV COO Salil Kapoor said.


"After FIFA World Cup, we are now offering international cricket series free to all Dish TV HD subscribers, new and existing," he added.
    
The ODIs will be available in a multi-lingual feed -- Tamil, Kannada and Telegu -- in both HD and Standard Definition (SD) formats, he added.
    
HD transmissions offer better picture and sound quality compared to standard definition (SD) transmissions. HD set-top boxes (STB), which offer wide-angle viewing, are considered particularly suitable for watching sporting events and action movies.
    
"HD technology, with its enhanced viewing features, has proved to be a success with sports audiences globally. The Micromax Cup between India and Sri Lanka is one of the most anticipated cricket fixtures for the Indian fans and I am sure our viewers will surely enjoy the telecast in HD on Dish TV," Ten Sports CEO Atul Pande said.
    
With the rising interest in global sporting events like the Indian Premier League, English Premier League and FIFA World Cup, DTH operators are confident that viewers will switch to digital high-definition broadcasts. For DTH firms, HD set-top boxes promise a lucrative revenue stream, as the services will carry higher monthly charges.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, July 18 2010. 16:19 IST
RECOMMENDED FOR YOU
.