100,000 Amazon-enabled local shops, kiranas gear up for festive season

Over 20,000 offline retailers and kiranas from 'Local Shops on Amazon' programme will participate in their first 'Great Indian Festival' sale event, to be hosted by the e-commerce giant this month

Ahead of the festive season, over 100,000 Amazon-enabled local shops, kiranas and neighbourhood stores from across India are gearing up to serve customers. More than 20,000 offline retailers and kiranas from ‘Local Shops on Amazon’ programme will be participating in their first ‘Great Indian Festival’ sale event, which would be hosted by the e-commerce giant this month. They will be catering to customers in their cities and across India, selling everything from daily essentials to large appliances as well as gifts and fresh flowers. Amazon said the programme has scaled rapidly in just five months; with more than 40 per