Business Standard

Aim to build entertainment pop culture marketplace at scale: V Subramaniam

'Over the next 2-3 years, the influencer marketing business alone could be around Rs 2,000-Rs 3,000 crore', said Subramaniam

Vijay Subramaniam

Vijay Subramaniam, CEO and Co-founder, Collective Artists Network

Vanita Kohli-Khandekar
How do you shape a company to leverage the most powerful elements of popular culture — people, their faces, their talent. The Collective Artists Network (or simply, Collective), which calls itself a marketplace for or collective of popular culture and talent, does just that. CEO and Co-founder Vijay Subramaniam tells Vanita Kohli-Khandekar what this means. Edited excerpts: 

How would you describe Collective and where is it placed currently?

Collective Artists Network is India’s largest creator marketplace powered by technology. The bedrock of our business is the fact that we are the largest talent management firm in India representing the cream

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First Published: Mar 10 2022 | 6:08 AM IST

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