Alibaba takes first step into India's marketplace with launch of Paytm Mall

The Paytm Mall is an Android app for smartphones is modelled on TMall

alibaba, China

Photo: Reuters

Karan Choudhury New Delhi
Alibaba-backed Paytm has launched Paytm Mall, a consumer shopping app, to take on local rival Flipkart and global rival Amazon in the country.

The Paytm Mall, an Android app for smartphones is modelled on TMall, China’s dominant e-commerce platform, and comes at a time when India’s online shopping market has virtually become a two-horse race — Amazon and Flipkart.

In 2016, India’s e-commerce industry saw businesses such as Askme collapse; firms such as Flipkart and Snapdeal shed jobs, cut expenses and look at profitability than vanity metrics.

The Indian firms also struggled to raise funds to fend

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First Published: Feb 27 2017 | 11:48 AM IST

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