 "To bolster its grocery segment, Amazon has started selling it in four formats")
Online marketplace major Amazon India has seen a 150 per cent growth in the last one year in its grocery segment, on the back of repeat customers and Prime membership. Groceries and entertainment are the two key segments for Amazon, which it believes are helping it to make e-commerce a habit among its customers in India and score over Flipkart.
The company believes in making e-commerce a habit and not just a place to look for cheap deals. It has been working hard on making its FMCG and groceries category strong in the last one year. "We have added 19
