Amazon takes on Flipkart's Myntra, to launch in-house personal care labels

Myntra also plans to launch its in-house beauty and personal care labels this year

With Flipkart Group company Myntra investing in the growing personal care segment, Amazon India is also reportedly looking to tap the segment with its own brand of personal care and beauty products. The country's two top e-commerce majors appear to be locked in a race to capitalise on the cosmetics segment.  

Soon, you could find yourself buying beauty and personal care products that will be sold under Amazon India's own brand, the Economic Times reported on Thursday.   

However, why are the online retailers eyeing this particular segment? According to the report, they are increasing their focus on cosmetics,