Ashok Leyland aims to build big business around LCVs, launches 'DOST +'

Company currently has 40% market share in LCVs, Dost+ seen as game changer in the segment

Hinduja Group's flagship company Ashok Leyland on Monday announced the launch of 'Dost +', a light commercial vehicle (LCV) from its stable which will be out in a phased manner starting with Telangana.

Viewed as an important game changer in the country's commercial vehicle market, the new LCV targets the upper-end of the small commercial vehicle space in the 2-3.5 tonne segment, according to the company.

Its new product launch comes at a time the LCV sales in India grew 20 per cent in the first five months of the current financial year, while there was a corresponding 20 per