Ashok Leyland launches range of modular trucks customers can restyle

Company says the new model would allow it faster turnaround along with better market coverage.

Ashok Leyland
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Ashok Leyland said the AVTR platform gives the customers a choice to customise their product as per their requirements

T E Narasimhan Chennai
Commercial vehicle major Ashok Leyland on Thursday launched its range of modular trucks, AVTR, equipped with i-Gen6 BS-VI technology.  The company has invested around Rs 500 crore in the new platform.

Ashok Leyland said the AVTR platform gives the customers a choice to customise their product as per their requirements, which in turn will deliver better operational economics. 

The company said the new model would allow it faster turnaround along with better market coverage, owing to virtually millions of combinations. 

Dheeraj Hinduja, chairman, Ashok Leyland, said, “Ashok Leyland has always been ahead of the curve and leads the CV industry

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First Published: Jun 04 2020 | 12:48 PM IST

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