Bharti Airtel to merge digital arm with itself in corporate revamp

With this, Bharti Airtel will house all digital assets such as Wynk Music, Airtel X stream, Airtel Thanks, among others, and all future digital products and services

Leading telecom services company Bharti Airtel on Wednesday announced a new corporate structure under which group firm Airtel Digital Ltd will merge into the listed entity Bharti Airtel. While tapping digital opportunities, the telecom major is attempting   to unlock value in line with other big players such as Reliance Jio, which had raised more than Rs 1.5 trillion from a clutch of investors including Google and Facebook.

The Bharti Airtel board has approved the scheme, enabling the company to file for all  statutory approvals and execute the restructuring.

Analysts said the move would help the group attract strategic and financial investors as