You are here: Home » Companies » Q&A
Business Standard

Misplaced fear against 4th wheel: Rajiv Bajaj

Interview with Managing Director, Bajaj Auto

Surajeet Dasgupta  |  New Delhi 

Bajaj Auto Managing Director Rajiv Bajaj has been fighting a year-long battle to get permission from the government to allow quadricycles as a new vehicle category, despite strong opposition from the Tatas and Maruti Suzuki. Bajaj talks about his plans for the RE-60, which was showcased in January last year in the Auto Expo, to Surajeet Das Gupta. Edited excerpts:

What does the policy clearance mean to Bajaj Auto? What is your estimate of the size of the market and when do you think you can start rolling out?

We are delighted, as we will likely be the first mover. With an innovative product that creates a new category, predictions don’t work as there is nothing to base them on.

Will this impact the sale of your three-wheelers? Will you eventually phase these out, as the whole focus of the qudricycle has been more on fuel effeciency and safety?
I expect both, the three- and four-wheelers will co-exist. We will shortly unveil the all-new range of three wheelers — more green, more fuel efficient, more powerful, more comfortable, more reliable — to enhance our global leadership of this category.

There has been opposition from auto like Tata Motors, Maruti Suzuki and TVS. They have said it is a regressive step, as it is not a safe car. Do you think this was a fair opposition or do you think the fear is that R-60 could eventually challenge Tatas’ Nano and other small cars and be used as a personal vehicle?
So far, I have only witnessed them act out of self-interest & misplaced fear; I haven’t yet heard a logical argument for denying three-wheeler users a fourth wheel.

Do you see any area about which you are concerned, as the policy is meant for intra-city movement?
We have no concerns, we are delighted.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, May 23 2013. 00:44 IST
RECOMMENDED FOR YOU
.