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Britannia Industries to cut pack sizes as inflation bites

The management said it would hike prices by 10 per cent if the current levels of raw material prices sustain

Britannia Industries | India inflation | Ukraine

Sharleen D’Souza  |  Mumbai 

Representative image

will take higher grammage cuts instead of increasing prices in a bid to tackle rising inflation, the firm said. The biscuit major took a 10 per cent price hike in financial year 2021-22 (FY22) and resorted to reducing pack sizes as an indirect way of increasing prices. In the previous financial year, the ratio of grammage reduction was 65 per cent, which will be higher in FY23.



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First Published: Thu, May 05 2022. 00:11 IST