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Britannia to pump in Rs 700 crore in 2.5 years, says MD Varun Berry

The domestic biscuits market is estimated to have grown between 15-17 per cent in Q1, led by in-home consumption in urban areas and migrants making their way back to the countryside.

Britannia Industries managing director Varun Berry

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Berry attributes growth in rural areas to reverse migration, good monsoons and a relatively lower rate of Covid-19 infection in the countryside.

Viveat Susan Pinto Shreepad S Aute Samreen Ahmad Mumbai/Bengaluru

3 min read Last Updated : Jul 20 2020 | 10:38 PM IST

Biscuits major Britannia Industries has its plate full, catering to in-home consumption and rural demand. But, the company is getting future-ready, lining up new investments and putting in place its new product pipeline.

Varun Berry, managing director, Britannia, said the firm was looking to double its capital expenditure (capex) from Rs 300 crore to Rs 600 crore in two years, led by investments in new plants and categories. “We are looking at additional capex of Rs 700 crore in the next 2-2.5 years. This will be used to set up three new plants in Tamil Nadu, Uttar Pradesh, and Bihar each.

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