Britannia to take calibrated price hikes to manage profitability, says MD

Leading food company Britannia Industries on Monday said it has judiciously increased prices in the January-March quarter on account of cost inflation and would further take such calibrated price hikes to retain its profitability.

The Wadia group firm has "continued to take price increases judiciously and remained aggressive on the cost front," said Britannia Industries Managing Director Varun Berry in an earning statement of the company.

According to the company, the economy was impacted by global geo-political factors which caused a further surge in inflation the January-March quarter of FY22.

"We shall further take calibrated price increases and drive cost leadership to manage