Canon launches Print City project

Canon India has launched its Canon Print City project across six cities in the country. The project will run from October–December focusing on regionalising all communication and promotional activities to connect better with the local customers.

Canon will be making an initial investment of Rs 4.7 crore in the project and aims at securing a 33 per cent of the Indian printing and imaging market. The first phase will focus on Guwahati, Chandigarh, Ludhiana, Jaipur, Kochi and Indore, a release stated.