Dabur brands H&B Stores 'new-u'

FMCG major Dabur India today unveiled a brand name - 'new-u' - for its H&B Stores - a retail initiative offering products in beauty, health and wellness. The first H&B Store is scheduled to open in Delhi next month.

"We have scheduled six 'new-u' outlets in the Delhi NCR region by the end of the current fiscal. We will then expand in other markets adding 50 stores in 2008-09. We will take the number of 'new-u' stores to 160 by 2009-10," Peter Baker, CEO, H&B Stores, said.

H&B Stores, a wholly-owned subsidiary of Dabur India, has started operations with an initial investment of Rs 140 crore. The company is targeting a turnover of Rs 1,000 crore by 2010 from the 'new-u' brand, Baker said.

"We wish to provide our consumers an international quality store environment and a product range incorporating the global look and feel," said Graeme Fraser, head (sourcing, buying and merchandising), H&B Stores.