Digital to get a push in India with WPP's new CEO Mark Read on board

'Digital guru' Mark Read expected to aggressively drive integration of company's services in fast-growing market

The world’s largest marketing communications company, WPP, on Monday announced it had appointed Mark Read (pictured), 51, as its chief executive officer (CEO), putting an end to the five-month hunt for the successor to Martin Sorrell.

Read’s elevation (he was co-chief operating officer of WPP before the announcement) will give the group’s digital initiatives a boost, especially from the point of view of India, a fast-growing digital advertising market.

The nearly Rs 100-billion domestic digital ad market is expected to cross Rs 120 billion by the end of this calendar year. By 2021-22, India's digital ad market will touch Rs 180-190 billion,