Dish TV, which is part of the Zee Group, is attempting to make a deeper foray into the southern markets.

<tr><td><p class='TableClas'></p><P class='TableClas'><DIV CLASS=rightDiv><script language="JavaScript">
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		<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
		</script> </DIV><p class='TableClas'>The company has reduced the entry cost by around 30 per cent to Rs 1,990 (plus Rs 200 as installation charges) from the earlier Rs 2,500 (plus Rs 200). Hence, a base package earlier was Rs 2,700 + Rs 1,200 (12-month subscription). Now, the monthly charges start at Rs 60.
</p><p class='TableClas'>Dish TV aims to gradually increase the proportion of its revenues from its value-added services, said Vinay Agarwal, CEO, Dish TV. 
</p><p class='TableClas'>With offerings like movie-on-demand, gaming, active sports, active news and multi-studio feed, Dish TV hopes that as DTH television industry evolves, a higher proportion of people will opt for such value-added services. 
</p><p class='TableClas'>In addition to that, Dish TV also charges carriage fees to many of the television channels which again seems to be a good revenue stream for the firm. </P></p><p class='TableClas'></p></table>


Dish TV makes southern push

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