Dr Reddy's' Omez wins packaging award

Dr Reddy's Laboratories has been awarded the prestigious 'WorldStar 2003 Award' from the World Packaging Organisation, for the anti-counterfeit packaging design for Omez capsules.

Omez (omeprazole) is one of Dr Reddy's leading pharmaceutical brands and is marketed in India and in other countries such as Russia.

The awards ceremony was held at Basel in Switzerland on May 13. This year, Dr Reddy's was the only pharma company to get an award for anti-counterfeit features.

Satish Reddy, MD and chief operating officer of Dr Reddy's, said: "Counterfeit medicine put the lives of millions of patients at risk. Innovative packaging such as this will help contain this problem."

The Omez capsules pack has has unique features like embossing of the brand name, ink jet coding of batch details and circular printing on capsule shells.

Secondary pack features include 'macromedia freehand' developed unique invisible matrix containing a photograph on the side panel and brand name 'OMEZ' in the grey band on the front panel of carton which can be seen only with a matching film screen (HYSEP), cannot be scanned or photo-copied and has coin reactive printing.