 "Metro Cash & Carry")
Wholesale B2B retailer Metro Cash & Carry India is switching to an omni-channel strategy which involves offering kirana shops and small retailers an online ordering platform to deliver products to their shops. Further, for the first time, the company is taking its stores to tier-2 and tier-3 cities.
Currently, Metro has 28 stores in 18 cities and most of them are in the metros, including Delhi-NCR, Bengaluru, Hyderabad, Kolkata, and Lucknow, among others.
The move is part of Metro’s plan to take on the might of e-commerce giants like Amazon and counter Reliance Retail’s e-commerce foray via Jio Mart. The
