2022 e-commerce festival sales almost 2x of 2019: Redseer report

This is about 25 per cent year-over-year growth as compared to festive sale month of CY2021

E-commerce retailers led by Amazon and Flipkart garnered sales worth Rs 76,000 crore during the one-month festival sale event — almost double the pre-pandemic figure of Rs 40,000 crore in 2019, according to a report by consulting firm Redseer. This is also about 25 per cent year-over-year (YoY) growth compared to the festive sale month of CY2021.

Redseer had earlier projected e-commerce sales of Rs 83,000 crore for the festival sale period that began on September 22 and extended till October 23 this year. For platforms that did not run a sale during any of these dates, the report considered