E-com giants clock $3.5 billion in first four days of festival sales

If this trend is maintained, the figure may cross $5.9 bn during the first week

E-commerce retailers — led by Amazon and Flipkart — are on track to register sales worth $5.9 billion (Rs 41,000 crore), a 28 per cent increase over last year ($4.8 billion) during the first festive week. For the first four days (September 22–September 25), e-commerce platforms clocked sales of $3.5 billion (Rs 24,500 crore).

This contributed to about 60 per cent of the projected festive sale in the first week itself. It was mainly driven by smartphones, according to a report by consulting firm Redseer.

“This is 1.3x compared to the first four days in the previous year,” said Ujjwal Chaudhry, partner,