Eastern plans UAE facility

The Eastern Group, a leading curry powder manufacturer in India, has joined hands with UAE-based retail distributors Jaleel Traders LLC to set up a spices and pulses processing facility in the UAE.

Eastern Group chairman, ME Meeran said the group's first-ever overseas joint venture would attract a total investment to the tune of Rs 30 crore. The new venture would help the company consolidate and expand its market share in the West Asian region.

"Eastern has already established itself as a leading brand in packed curry powder and masala segment in the UAE. The partnership would help both companies pool expertise in our respective areas to create a better value for our customers," said Sameer K Mohamed, managing director, Jaleel Traders LLC.

Eastern and Jaleel Traders would share investments equally in the new venture. A 1,000-sq metre plant will be set up in Ras-Al-Khaimah which would focus mainly on importing pulses, rice, dry fruits, nuts, herbal dry leaves and spices from around 42 countries for processing and packaging.