Kolkata-based Emami is seeking to cash in on Indian consumers slowly leaning towards homegrown brands following the government’s ‘Atmanirbhar’ campaign for its newly launched home hygiene products besides tapping on
Emami looks to tap shift to homegrown brands after Atmanirbhar campaign
The company is looking to become a serious player in the segment with plans to introduce more products in future
 "In the past 15 years, Fair & Handsome has grown to become a Rs 200-crore brand")
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In the last four-five years these categories started improving due to the Swachh Bharat campaign. Now with the Aatmanirbhar (Bharat), Indian consumers are slowly coming towards Indian brands, Emami Director Mohan Goenka said
Topics : Emami
First Published: Nov 23 2020 | 12:18 AM IST
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