Everyone sees Ambani's hand in Voda-Idea merger, but Jio is not bad news

The consolidation will benefit everyone and ensure profits for the few that remain at the end of it

It takes an exceptional businessman to change an industry once, it takes a Mukesh Ambani to do it twice.

Back in 2002, the Reliance Industries chief paved the way for incoming calls to become free, and for mobile phones to proliferate. Now, having exited the business in a 2005 settlement with his brother, and entered it again last year with Reliance Jio, Ambani is nudging the consumers towards more data than voice.

Since the launch of RJio on September 5 — free under a plan that has now extends to March —the average consumption of data by a mobile phone