Entering commuter two-wheeler segment was a mistake, admits Anand Mahindra

Mahindra said they entered the two-wheeler market with the confidence to "win"

Anand Mahindra, the chairman of the homegrown auto group Mahindra & Mahindra, on Wednesday admitted that entering the commuter bike segment more than a decade ago was a failure on the part of the group.

The group entered two-wheelers after buying out Kinetic Motors in July 2008 and relaunched the ‘Freedom’ bikes under the label of ‘Mojo’ but has not been able to make a mark in the vastly entry-model driven two-wheeler space in the country even after a decade. The market is dominated by Hero Motorcorp and Japanese major Honda which together control close to two-thirds of the over