Fashion retailer Myntra elevates Achint Setia as the head of marketing

Walmart-owned online fashion retailer Myntra announced the appointment of Achint Setia, who currently leads the organisation’s social commerce business, as its head of marketing.
 
In his new role, Setia will lead Myntra’s marketing function while continuing to oversee the social commerce business. With this, his core responsibilities will include, scaling the Myntra brand, developing the marketing strategy including for large consumer-centric events, strengthening customer loyalty, and applying research-based insights into the business to fuel its growth.    
 
In his current role as vice president and business head, social commerce at Myntra, Achint has been instrumental in building new tech-pivoted