Flipkart aims to corner 40% share of entire smartphone market by 2020

Flipkart has introduced a number of programmes in this regard, such as monthly instalments on debit card payment, device exchange systems, phone service options and buyback guarantees

While it continues to maintain a lead over arch-rival Amazon in the smartphone segment, e-commerce giant Flipkart is looking at making its platform more attractive by offering a gamut of services.

Its ‘Mobiles 40by20’ strategy is aimed at taking a 40 per cent share of the entire smartphone market, online and offline, by 2020. Ayyappan Rajagopal, its senior director, smartphones, told Business Standard the intent is to build ‘all-round platform’ capacity, offering services to buyers across the processes of payments, buyback and mobile protection.

Flipkart, now majority-owned by US multinational retail giant Walmart, has been building its smartphone category over