Flipkart bets on furniture, to set up 'experience centres' for customers

As customers look for a touch-and-feel aspect before buying furniture online, Flipkart's experience centres aim to bridge this gap by showcasing its certified products at strategic locations

Flipkart is betting big on the online furniture segment by setting up experience centres using latest technologies to enable customers to make better buying decisions.

Known as FurniSure, these experience centres are powered by Google’s technology, wherein a customer can see furniture in a setting across the bedroom, living room and children’s room. Flipkart Furniture is using Google Lens, an AI-powered technology that uses phone camera and deep machine learning to detect an object, understand it and offer actions based on what it sees. 

Visitors can use their smartphones to scan the Flipkart Furniture icon, which will then route them to the