Flipkart ramps up grocery operations; expands reach to over 50 cities

The pandemic has led to a sharp growth in consumer demand for e-grocery, not only in metros but also from tier 2 cities and beyond

E-commerce giant Flipkart, India’s homegrown e-commerce marketplace, has expanded its grocery services to more than 50  cities in the country through its pan India marketplace. This expansion will provide users of 7 metro cities and over 40 neighbouring cities access to high-quality grocery products, quick deliveries and a seamless shopping experience.

In the grocery space, Flipkart competes with players such as BigBasket, Swiggy, Amazon, Grofers and Reliance’s JioMart.

“Grocery continues to be one of the fastest-growing categories, with the increase in demand for quality food and household supplies from users,” said Manish Kumar, senior vice president for grocery, general merchandise