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Flipkart's next plan: Disrupt the affordable smartphone market in India

The Company enters exclusive online partnership with Vietnam's Mobiistar to bring sub-Rs 10,000 devices here

Topics
Flipkart  |  Smartphones  |  Xiaomi

Alnoor Peermohamed  |  Bengaluru 

After playing an instrumental role in bringing brands such as Motorola and Xiaomi to India which have gone on to dominate the country’s mid-range smartphone segment, Flipkart is now looking to do the same for entry-level devices as it eyes tapping first-time smartphone buyers.

Flipkart has entered into an online exclusive partnership with Vietnamese smartphone brand Mobiistar to bring its devices to India, targeting the Rs 6,000-10,000 device market. The Indian online retail giant says it is the right time to push feature phone users to upgrade to low-cost smartphones as the ...

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First Published: Tue, May 15 2018. 21:02 IST
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