Flipkart to test market online groceries service, launches pilot project

Launched in Bengaluru, the project will serve as a competition to its multi-national rival Amazon

Flipkart, the country’s largest e-commerce marketplace, is planning a pilot of its grocery delivery service in several Indian cities before a commercial launch, as it looks to play catch-up with global rival Amazon.

The company is currently running a pilot in Bengaluru.

Amazon began testing its grocery delivery service Amazon Now in Bengaluru last February and has since expanded it to National Capital Region, Mumbai and Hyderabad. It also has Pantry, a bulk grocery buying service that is present in 30 Indian cities.

“The pilot (programme) is going on in Bengaluru. We will be doing more pilots across different cities