On July 23, 2015, US online retail giant Amazon reported a surprise profit of $92 million for its second quarter, leading to a frenzy among investors to snap up shares of the Seattle-headquartered company in after-hours trading. The surge added almost $40 billion to Amazon’s market capitalisation, allowing it to whizz past its biggest rival, Walmart, for the first time.
While this called for celebrations at Amazon, Jeff Bezos, founder and CEO of the company, had something else on his mind. He told employees that even if Amazon had to spend every last dollar of the market cap it gained

)