Flipkart Wholesale launches digital platform for Kiranas in fashion segment

Plans to expand to 20 other cities and tap other areas such as groceries and general merchandise

Flipkart Wholesale, the digital business to business marketplace of e-commerce giant Flipkart Group, on Wednesday launched its operations with the aim of transforming the kirana retail ecosystem by leveraging technology. It would connect local manufacturers with retailers and bring the entire wholesale marketplace at their fingertips using technology.

The platform is currently available for fashion retailers, especially footwear and apparel, in Gurugram, Delhi and Bengaluru, with plans to expand to Mumbai. By this year-end, Flipkart Wholesale plans to expand to 20 more cities and in categories such as home and kitchen and grocery. The B2B digital platform that is accessible to