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FMCG sector to shrink 1-3% in 2020, says Nielsen in third review in a year

Headwinds such as commodity inflation outweigh positives. Downgrade comes amid positive growth reported by sector in Q3, which is expected to continue into Q4

Topics
FMCG | FMCG sector | Nielsen

Viveat Susan Pinto  |  Mumbai 



fmcg, sales, technology, supermarket, stores, bazaar, essentials, products, market
While metros and tier 1 cities reported a decline of 9.6 per cent and 5.1 per cent respectively in Q3, rural areas reported a growth of 10.6 per cent in the period

The country's Rs 4.3-trillion fast-moving consumer goods (FMCG) market will contract by 1-3 per cent in the 2020 calendar year, market research agency said on Thursday, as headwinds such as commodity inflation outweigh tailwinds. The downgrade comes amid positive growth reported by the sector in July-September (Q3), which is expected to continue into Q4.

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First Published: Thu, November 26 2020. 19:39 IST

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