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Feeding kids is no child’s play. While the Indian kids apparel market has crossed $4 billion in the country, FMCG start-ups are now eyeing the healthy snacking range for children below the age of 10 years, which was non-existent until now.
Several start-ups have rolled out unique healthy food products and beverages, including pre-biotic chocolates, whole grain snacks, porridges and nutty bars for toddlers and school going children to carve out a separate segment.
While they have already garnered the attention of investors, including marquee names such as MTR and former Tata Health CEO Muthu Krishnan, these start-ups are seeing
