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FMCG start-ups innovate to fulfil healthy snacking appetite of kids

Several start-ups have rolled out unique healthy food products and beverages, including pre-biotic chocolates, whole grain snacks, porridges and nutty bars for toddlers and school going children

Children, kids, playing
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Food and nutrition start-up LilGoodness has launched India’s first prebiotic chocolate

Samreen Ahmad Bengaluru
Feeding kids is no child’s play. While the Indian kids apparel market has crossed $4 billion in the country, FMCG start-ups are now eyeing the healthy snacking range for children below the age of 10 years, which was non-existent until now.
 
Several start-ups have rolled out unique healthy food products and beverages, including pre-biotic chocolates, whole grain snacks, porridges and nutty bars for toddlers and school going children to carve out a separate segment.
 
While they have already garnered the attention of investors, including marquee names such as MTR and former Tata Health CEO Muthu Krishnan, these start-ups are seeing

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First Published: Sep 26 2020 | 6:07 AM IST

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