From FlixBus to Intrcity, brands lay pitch to disrupt the bus market

The buses that these new firms offer are a far cry from the crumbling vehicles that state governments run

After redBus cracked open the online ticketing market for bus travel, another set of brands is looking to reorganise the way Indians board their buses. In what is being dubbed as the uber-isation of the bus market, Europe’s FlixBus, home grown travel marketplace RailYatri and a Gurgaon-based start-up Shuttl are test-driving their brands around the challenges of a diesel-spewing, fragmented road travel ecosystem. 

The newly launched and to-be launched bus services follow an aggressive thrust by redBus; the online ticket marketplace has M S Dhoni as brand ambassador and has recently launched an ad campaign apart from several on-ground communication