From instant noodles to honey, Marico develops an appetite for foods

The launch of instant noodles, honey and plant proteins is part of a larger strategy to cash in on consumer demand for packaged products

Consumer goods major Marico has been biting into a number of food categories of late. This includes segments as diverse as honey, chyawanprash, plant proteins, turmeric milk mix and instant noodles, to name a few. The strategy will not stop there though.

Best known for its Parachute coconut oil and Saffola edible oil, Marico is eyeing a broader play in foods. Saffola is the brand that will champion its foods play and has already seen five quarters of double-digit growth, pushing the company to set ambitious targets in foods. From just under Rs 200 crore in FY20, the company plans