Giovani group on expansion spree

Planning to scale up its retail operations, Giovani Group plans to infuse Rs 200 crore in the next five years. Giovani is a lifestyle brand catering to formal and city wear. It is part of the Dhir Group that is manufacturer and exporter of some renowned high fashion men’s and women’s apparel brands, which include Calvin Klein, Ralph Lauren, Hugo Boss and Austin Reed.

MD of Giovani M K Dhir while opening a flagship store in Chandigarh revealed that the company was aiming to open 75 standalone stores across country in next five years, from 11 at present. Similarly the company that retails its products through multi brand outlets is eyeing presence in 300 multi brand outlets in next five years.

 

The company is also looking at possibility for equity dilution by around 25%, once the sales turnover of Giovani brand reaches Rs150 crores. At present the sales turnover of Giovani brand is Rs 50 crores.

“Giovani” the brand was launched in the year 2001 by Managing Director of Dhir Group M K Dhir. Giovani re tails its merchandise from New Delhi, Noida, Gurgaon, Mumbai, Kolkata, Bangalore, Jaipur, Ludhiana, Ahmadabad and Faridabad.