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Harison motors introduces all terrain vehicles in Pune

BS Reporter  |  Mumbai/ Pune 

Harison motors, an Indo-overseas techno venture has launched four models of (ATVs) ranging from 50 cc to 200 cc, in Pune on Thursday.

Positioned under the FUNTY brand, the ATVs are into four variants viz Junior (50cc), Striker (110 cc), Fighter (150 cc) and Terminator (200 cc).

Funty, an All Terrain Vehicle is a sporty vehicle, which can be used for sheer fun, off road utility, transportation, adventurous sports and can be used  in locations like beaches, hilly tracks, sand-dunes, and other such areas that offer an interesting setup for biking. The price range of these vehicles is from Rs 1.5 lakh to Rs 2.5 lakh.

Speaking on this, J S Bhavnani, chairman, said, "It is the only off road vehicle in Inida. Our aim is to promote these bikes in India as well as the relative sports activities. Initially we will supply it to resorts, adventure clubs and farmers. The ‘funmatic’ engine of Funty will offer different ways to express the joy of rider. Our motto is quenching the thirst of Indian Motor Sports enthusiasts."

The company is setting up a plant at Karad near Pune, which will be operational by March 2012, with the capacity of producing 15,000 ATVs per month. It has invested around Rs 300 crore for the Karad plant. In the initial phase, Funty will be sold in entire Maharashtra, Karnataka, Gujarat and Goa through authorised dealer network.

Next year will expand to North India and South India. Meanwhile company will sell and service Funty, any where in India, as per demand. It is appointing four dealers in Maharashtra.

Initially, the company has no plans for exports. According to Bhavnani, the parts of this vehicles are imported from Taiwan and it has got technical support from a Japanese company. However, Bhavnani did not disclose name of the Japanese company.

First Published: Fri, June 10 2011. 00:49 IST