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Business Standard

Has 2021 been a watershed moment for India's e-commerce industry?

New forms of online distribution and business models like live commerce, quick commerce, group buying, WhatsApp commerce, dukaantech and D2C roll-up have made their mark this year

Topics
e-commerce industry | Coronavirus | Digital India

Deepsekhar Choudhury  |  Bengaluru 

ecommerce

Even as the Covid-19 pandemic led to a spike in digital adoption in 2020, it was only this year that the consequences of that shift became apparent. Funding to tech start-ups hit record levels, a new unicorn company seemed to be around the corner at every point, and software salaries remained a talking point throughout the year, not just during the customary placement season.

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Read our full coverage on e-commerce industry

First Published: Wed, December 22 2021. 09:00 IST

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