Hit by Covid-19, India's FMCG market to see slowest growth in 4 years

Nielsen estimates 5-6% full-year growth, down from 9-10 %

The country’s Rs 4.3-trillion fast-moving consumer goods (FMCG) market will see its slowest growth in four years due to the Covid-19 pandemic and lockdown that has disrupted supply chains and consumer behaviour.
 

A forecast by market research agency Nielsen on Thursday pegged FMCG growth for the 2020 calendar year in the range of 5-6 per cent, half of what was estimated by it in January. Back then, Nielsen had said that full-year growth for 2020 would be in the range of 9-10 per cent, in line with the 2019 growth rate of 9.2 per cent. FMCG growth rates in 2018