Hotstar sees more app downloads than babies born in India per minute

In 2017, cities with population of a million or less saw the highest growth in content consumption on Hotstar platform, number of women viewers surged, shows Hotstar's India Watch Report

Even as television made its way deeper into India, over-the-top platform Hotstar in 2017 saw a significant surge in consumption of its content in non-metro towns and cities, specifically those with populations between 100,000 and one million.

According to Hotstar’s India Watch Report 2017, the platform’s watch time (minutes spent on the service) in small cities during the year grew 4.3 times over 2016. By comparison, cities with more than one million people saw 4.1-time growth and metros 3.5 times.

Many cities like Moradabad (22 times), Allahabad (13 times), Hubli (12 times) and Sonepat (12 times) showed impressive