How this Indian start-up is bringing fitness closer to the masses

The unorganised nature of the fitness sector augurs well for fit-tech start-up Fitternity's growth

Fitness might be a buzz word these days but working towards it is still a distant dream for many. While outdoor activities are not feasible in most Indian cities given the poor air quality and lack of facilities, the option of gym and fitness centres have their own set of issues — steep membership fees, lack of exercise options, inflexible timings, etc.

But technology is solving these issues to an extent. Several start-ups, in what is now called as the fit-tech sector are working to regularise the sector and make fitness services accessible to all. One such start-up, Fitternity, recently