Indegene forays into Canadian healthcare market

Signs agreement with Canada-based Aptilon

Indegene Lifesystems Pvt Ltd, a provider of R&D, commercial and marketing solutions to global pharmaceutical and healthcare organisations, today announced a definitive agreement to acquire the multi-channel, video and e-detailing, and physician marketing services business of Canada-based Aptilon Holdings Inc, a wholly owned subsidiary of Aptilon Corporation. 

Upon completion of the acquisition, Aptilon’s multi-channel, e-detailing, and physician marketing services businesses will be rolled under Indegene Aptilon, Inc - a wholly-owned subsidiary of Indegene Lifesystems Pvt Ltd.

Aptilon has been providing solutions to large pharmaceutical, biotech and healthcare clients in the United States, Canada and Europe. It enables clients to reach, connect and interact with over 500,000 physicians and healthcare professionals via multiple access channels including iPADs, mobile and desktop media.

 

Its service and platform offerings, including Live Central and Channel HQ, provide targeted impressions and interactions through “click-to-talk” video and mobile detailing, digital access ‘on-demand’ channels and permission-based email services that drive efficient physician recruitment and outcomes. 

Rajesh Nair, President, Indegene added, “This acquisition presents us with an opportunity to further consolidate our virtual/inside sales offering. We expect the synergies of this acquisition to create around 200 new jobs in USA and Canada, and an additional 1,000 jobs in India and China as we ramp up to address this need. We expect to complete this transaction in the next few weeks subject to customary closing conditions including obtaining necessary approvals from regulatory authorities.” 

The need for intelligent, robust, and outcome-driven multi-channel marketing (MCM) and virtual/inside sales programs is estimated to represent a $10 billion opportunity as companies continue to accelerate the transformation of their sales and marketing organisations over the next 4-5 years.